Client Name: Twentieth Century Fox Television

Objective: To increase viewership/ratings of "Buffy The Vampire Slayer" during Sweeps Week.

Process: Created a co-branding partnership with Champs Sports stores throughout U.S (600 stores). Promotion included network TV commercials, Web-site co-branding,Point-of-Sale materials,a national sweepstakes with grand prize trips to "Transylvania" Romania, Radio advertising on 30 O&O Fox stations, outdoor billboards and cable TV.

Results: The Buffy program had a ratings boost of 2%. Champs had an increase of 5% in sales as compared to previous year November sales.

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